Friday, January 26, 2007

PLACING ADVERTISEMENTS


In Nepali, there is a proverb/saying “Bol ne ko pitho pani bikchha, Nabolne ko Chamal pani Bikdaina”. The literal meaning of this proverb is that if you are expert in speaking, you can sell even flour but if you are bad at speaking, you can not sell even the rice. Naturally, flour is considered to be less quality product as compared to rice when the question of consumption comes. That clearly shows the significance of Advertisement in modern world. People expert in advertisement end up making huge profits in business and in business, advertisements have a great significance.
With the development of business, the cost, time and quantity of advertisements have grown a lot. After the development of Radio, Television, and Newspaper, advertisement has received a great boost. Now, it is the age of digital media and more and more people are using internet. Internet serves a lot of purposes. Medium of various informations and source of vast areas of knowledge are its prime utility. Internet has pushed the advertisement sector also to the new height. If you open any sites, most of the time, you will get small windows automatically opening with full of advertisements. Of Course, You can block them if you are little technology expert but most of us might have been irritated by those pop-ups which just appear on our computer screen whenever we switch on those sites.
Some websites, even if they do not provide pop-up ads, may provide you a lot of links of advertisements. Most of the websites now carry Google advertisements. They are called Google adsense. Almost all major news and commercial sites provide you the Google advertisements and by clicking there, you reach various websites which offer the services similar to the one shown in such links. For example, I have also put Google adsense in my blog which you can see on the left hand side of the Blog. If you click any one of such advertisements, you reach another site where you can get information and advertisements similar to the one links provided.
For some people, Google adsense is very good source of earning as well. When some one adds advertisements in his website, the website owner will be paid depending on the frequency of links that are clicked from his/her website. That effectively means that the owner of the site generally can not determine how much he can earn from such ad sense advertisements. The higher the number of visitors in the websites, the more chances/probability of links being clicked and if higher the click on such links, the more money the website owner can make. The terms of conditions of Google adsense clearly stipulates that the owner can not click such links. Otherwise, any website owner whole day would click on such links in his website and would make easy huge money.
It’s difficult to predict the rate of income that people can make but we can hope that in long term, they are going to benefit from it. There are techniques however, which are called Web Optimization Tools which makes your website more visible to the visitors and there are high chances of being clicked. These Web Optimization tools help any website to put in higher rankings when any search engine is used. That means there is a high chance of seeing your page in first page of Google search results when someone searches something related to your website by using Google search engine if you have made some settings by using optimization techniques. These techniques are more of a kind of brainy exercise rather than any set of formulas and formats. In the age of advertisements, why not we also use these techniques of optimization and earn little so that we can keep our websites running!!!!
At last, I hope that after reading this blog, you also love to click some of the advertisements links that are provided in my blog. I am sure that you reach such pages which you were searching from many days. God Bless you and to me as well.:)

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